Online Marketing
Are mobile devices changing online marketing?
Growing use of internet mobile services has changed the way that firms should approach direct online marketing, one expert has suggested.
Online marketing for mobiles looks set to be on the brink of becoming big business too, following the launch of two new mobile marketing products by Microsoft this week.
But how much should humble small to medium-sized enterprises (SMEs) worry about adapting their online marketing campaign to accommodate mobile.
According to Elaine O'Gorman, senior vice-president of marketing and product strategy at Silverpop, it should be a central concern for those marketing through email.
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