Do You Know What Your Company's Web Site Is For?

New York (PRWEB) July 24, 2008 -- Sure, you have a Web site. You created it a few years back, it has an overview of your company and its products, you've updated it a few times, but--let's be honest here--it's not really a high priority.

But maybe it should be.

That's the message of the groundbreaking new marketing book Get Content. Get Customers. Authors Joe Pulizzi and Newt Barrett are on a mission to teach marketers about the importance of high-quality, information-rich content that draws consumers in and keeps them coming back.

And in the age of the Internet, nothing has more power to reach consumers than a well-designed Web site.

"It's really unbelievable how many companies squander the inherent possibility of their Web sites," said Pulizzi. "Marketers need to understand that their site can make or break a consumer's opinion of their brand in just a few seconds, and that nothing drives off a potential customer more quickly than a stagnant, self-promoting site."

Added Barrett, "A Web site has to be more than just a placeholder--it should be a dynamic resource that educates customers and builds loyalty through unique, informative content."

In Get Content. Get Customers., Pulizzi and Barrett examine some of the most successful Web sites, from both large and small companies, to showcase the best of the medium and to help readers understand what draws customers in…and keeps them coming back.

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